WhatsApp is by far the most popular cross-platform
messaging app in India. Globally, WhatsApp has 1.5 billionmonthly active
users (MAUs) and the app processes around 60 billion messages each day. This
makes it a great platform for anyone to offer business services or customer
support over mobile.
How to create a WhatsApp business profile
- To get started, simply download the WhatsApp Business app from the Google Play Store.
- Sign up using your mobile phone number. Ideally, you should be using your business phone number because that will make verification much easier later on.
- Create your profile by entering your business details under Settings > Business Settings > Profile. Make sure you accurately enter details like your business name, address, contact details, etc.
Setting up WhatsApp for Business
Here is how to set up WhatsApp for Business:
- To setup these messaging tools, simply go to Settings > Business Settings and check the messaging options available there.
- You will see three available options: Away message, Greeting message, and Quick replies. You can set each of these depending on your requirements.
- You can setup an automated away message when you are unable to reply to your customers. You can also set it up to send the away message at all times, on a customized schedule, or outside of business hours. A greeting message is sent out automatically when a customer messages you for the first time or after 14 days of inactivity.
For quick replies, you can setup a
basic message, pick a shortcut, and select keywords (optional). These come in
handy when you are answering frequently asked questions, or want to exchange
pleasantries
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